Cold Call Tip of the Week – The Boomerang! Closing Technique

Linkedin Version Here. What’s interesting about the conversation that connects humans to products and services is the dialogue has little to do with selling the prospect on the product or service. Establishing interest actually takes little time. The issue is the “salesman stigma.” Your prospects are afraid of you. Your prospects don’t want to be sold quickly or swerved over …

Using the Cold Call Conscience

In this blog, we discuss a scenario we came across where a liquor company (let’s call them XYZ Drink) approached RPMC to sell their product to spirit stores near a major city. They said they were a novelty drink, only being available for a limited time. The scope of work was they wanted to use our B2B cold call service …

We Used Our Own Appointment Setting Service…

We Used Our Own Cold Call Service… What Can I Say, It Worked 2 months ago, we rolled out one of our strategies for our 2017 marketing plan — cold calling. A little late right? We’ve been offering cold calling since 2014, but didn’t actually employ cold calling as a way to generate business for ourselves until April 2017. When …

Firing Bullets Before Cannonballs – Calling All Marketers

Every marketer is a scientist. She or he uses the scientific method to test and report on experiments ran based on their hypothesis. Does this sound familiar? “Based on my research, this ad will reach 1000 people, will have 300 views, 100 clicks, and result with 1 person interested in a follow up. If I run 10 ads, I will …

The Slimy Salesperson by Ryan Pereus

  I started RPMC in late 2014. It began with human-to-human prospect script writing and consulting. I thought I could contribute to the cold call dialogue because I seemed to not feel the negativity and dread that many others in the industry were experiencing. I was excited about the opportunity to speak with someone creatively and candidly, with the possibility …

Creating the Perfect Script for Our Clients

At RPMC, the script curation process is a creative, yet strategic collaborative effort between RPMC and the client. Ryan Pereus, CEO and owner, has been developing the signature RPMC script for over 10 years. This script is a skeleton for every script we curate for our clients. The RPMC script acts as the foundation and structure that focuses on making …

Selling Appointments, Not Products

RPMC’s focus is on helping our clients build business. Marketing strategies such as cold calling, as well as event marketing have played a large role in executing this goal. One contributor to the success had is the focus on setting appointments with potential customers in place of going straight for a sale. By setting an appointment there is more opportunity …

Keeping the Elevator Pitch Simple

“If you can’t explain it simply, you don’t know it well enough.” -Einstein Often times when cold calling, you get someone on the phone and you’re trying to explain how amazing your product or service is with complex keywords and phrases, then they hang up on you midway through your elevator pitch. You might think to yourself, “WHY DOES THIS …