Its not the easiest to say, unless of course you’ve not only built one before, but have also benchmarked it against other companies departments.
Event marketing as a department is timeless. For a quick definition for you new comers, event marketing is the projection of a business at a physical marketplace where the business directly engages targeted potential customers in an effort to either sell products or services directly to, or persuade them to take the next step from a targeted contact to qualified prospect.